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商品編號： 9-713-040 出版日期： 2012/10/02 作者姓名： Alfaro, Laura;White, Hilary;Sheldahl-Thomason, Haviland 商品類別： Other 商品規格： 33p 再版日期： 2017/04/06 地域： Brazil 產業： Machinery and equipment industry;Securities and investment banking 個案年度： 2000 - 2015
商品敘述：
Over the past decade, Brazil''s future as a leading world economic power appeared certain. An expanding middle class and commodity boom had fueled economic growth, with GDP growth hitting a peak of 7.5% in 2010. However, the high cost of conducting business in Brazil, known as "Custo Brasil," was hurting domestic manufacturing, while incoming foreign investments threatened to overwhelm Brazilian markets. Under President Dilma Rousseff, economic growth stagnated, and the Rousseff administration struggled to find the best balance between reducing inflation, maintaining a flexible exchange rate, and improving the competitiveness of Brazilian exports.
涵蓋領域：
Economics;Change management;Competitive strategy;Managing conflicts;Economic cycles and trends;Exchange rates;Foreign investment;Inflation;Infrastructure and urban development;Investment management;Personal productivity;Product management;Going public
相關資料：
Case Teaching Note, (5-713-092), 17p, by Laura Alfaro, Hilary White
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